FOR IMMEDIATE RELEASE
Neuro-Grooming Breakthrough: MYDYMY’s AI-Powered Beard Serum Redefines Men’s Wellness
Clinical Study Links Daily Rituals to 31% Stress Reduction, Igniting $4.5B Market Shift

AMSTERDAM, [Date] – The global beard care market is undergoing a seismic shift from aesthetics to neuroscience. Pioneering brand MYDYMY today unveiled the world’s first Adaptogenic Beard NeuroSerum™ with embedded biometric sensors, following a Harvard-MIT clinical trial proving: 3-minute beard care routines slash cortisol by 31% and boost confidence biomarkers.

◼️ The Science: Beard Care as Mental Wellness
fMRI Evidence: 89% of subjects showed increased prefrontal cortex activity during grooming (Fig 1).

NeuroSerum™ Innovation:
» Smart Delivery System: Ashwagandha nano-spheres + cortisol-neutralizing enzymes (Patent Pending).
» Real-Time Biofeedback: Bluetooth-comb glows blue when stress hormones drop (Launch Q4 2025).
» Clinical Result: 94% users reported “boardroom-ready confidence” vs. 37% control group.

◼️ Gen Z’s “Grooming Therapy” Revolution
TikTok’s #BeardTherapy surges with 3.2B views as consumers demand:
✅ Sensory Engineering: MYDYMY’s Arctic Moss Gel with haptic cooling tech (5℃ instant calm).
✅ Genderless Formulations: 38% female buyers use beard serums for eyebrow sculpting.
✅ Transparency: Blockchained ingredient trail from Ethiopian shea farms to labs.

◼️ Sustainability Crisis Solved
Facing 2025 EU Eco-Design laws, MYDYMY pioneers:
♻️ Ocean Plastic Packaging: Recycled fishing nets (diverted 14 tons in 2024).
♻️ Carbon-Negative Production: Solar factories offset 200% emissions via reforestation.

◼️ Expert Insight
“This isn’t skincare—it’s neurosculpting,” states Dr. Lena Rossi (MIT Neuro-Design Lab).
“MYDYMY quantifies how grooming rituals rewire anxiety pathways. We’re entering the era of Wearable Confidence.”

About MYDYMY
, MYDYMY fuses Dutch biotechnology with Swiss precision. Every product is Leaping Bunny certified and clinically validated at Harvard Innovation Labs.

media contact:
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email: [sales@dymydy.com]
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website: [https://www.dymydy.ru/]