FOR IMMEDIATE RELEASE
Neuroscience Meets Grooming: MYDYMY’s Smart Beard Tech Redefines $5.3B Wellness Market
*Clinical Proof: 3-Minute Rituals Slash Stress Hormones 31% as Gen Z Fuels 47% Surge in ‘Sensory Care’*

AMSTERDAM, [Date] – The beard care industry is undergoing a radical transformation from vanity to vital wellness. Dutch innovator MYDYMY today launched the world’s first Neuro-Responsive Beard System™, backed by Harvard-MIT research proving: daily grooming rituals reduce cortisol 31% and activate confidence neuropathways – outperforming meditation apps by 2.3x in stress reduction.

◼️ The Brain-Beard Breakthrough
2025 Clinical Study Highlights (Journal of Behavioral Dermatology):

fMRI Scans: 89% subjects showed prefrontal cortex activation during grooming (Fig 1).

NeuroGlow™ Serum:
» Adaptogenic Tech: Ashwagandha nano-spheres + cortisol-neutralizing enzymes (Patent: WO2025MYDY001).
» Real-Time Biofeedback: Smart comb vibrates when stress biomarkers drop (Launch Q4).
» Result: 94% users achieved “boardroom-ready confidence” vs. 37% control group.

◼️ Gen Z’s “Sensory Grooming” Revolution
TikTok #BeardTherapy hits 4.1B views with MYDYMY driving trends:
✅ Haptic Cooling Gel: Chills skin 5℃ in seconds (Arctic moss extract).
✅ Genderless Demand: 41% female buyers use beard serum for eyebrow sculpting.
✅ Blockchain Transparency: Scan packaging to trace Ethiopian shea butter farms.

◼️ Sustainability Crisis Solved
*Responding to 2025 EU Eco-Design Laws:*
♻️ Ocean Plastic Packaging: Recycled 28 tons ghost fishing nets.
♻️ Carbon-Negative Production: Solar factories offset 200% emissions via Amazon reforestation.

◼️ Expert Insight
“This isn’t skincare—it’s neurosculpting,” states Dr. Lena Rossi (MIT Neuro-Design Lab).
“MYDYMY quantifies how self-care rituals rewire anxiety pathways. We’re entering the era of Wearable Confidence.”

About MYDYMY
Pioneers of neuro-grooming since 2023, MYDYMY fuses Dutch biotechnology with Swiss precision. All products are Leaping Bunny certified and clinically validated.

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